The mission of The AVBA is to support and promote businesses and business owners living and working in the rural areas of the Upper Applegate Valley. The goal is to create and maintain a unique and self-sustaining community. This mission is pursued by the following methods:
1) Provide opportunities for meeting and networking with other local business owners with the goal of establishing valuable cooperative relationships.
2) Promote the “Shop Local” concept.
3) Encourage tourism in the Applegate Valley.